Most people prefer white coffee to black coffee. The majority have coffee served with milk and sugar, chocolate or syrup, and maybe seasoning it with cinnamon, or other spices. Latte, cappuccino and macchiato are the most commonly seen on menu. Don’t forget the most popular flat white!
I don’t mind drinking coffee with milk. Milk to coffee is like cosmetics to women. The former indeed makes the latter, if you do it right, charming. Yet I tend to call white coffee “flavored milk”. How can you call a beverage composed of 80% milk, “coffee”? I have latte for breakfast, which couples with toast well. If I need something serious to quench my thirst of “coffee”, I go for straight black.
Black coffee herself can be fruity (coffee beans are seeds of coffee fruits. After a long process of fermentation, how can the seeds not be fruity?), nutty (roasted beans are similar to roasted nuts. How can it’s not nutty?), sweet and buttery (after nice roasting, majority of its chemical factors turn into sugar and fat. it must be sweet and buttery.) Just to name a few of the aromas and tastes. If a lady is born pretty, she probably wouldn’t bother to cover up her beauty by using cosmetics.
The truth is - If you dare to venture black, you may often find yourself struggle with a cup of bitter and charred beverage. Cupping a nice black coffee is challenging. (If a barista knows what s/he is doing, I usually find her/him either extremely excited or depressed when I order short black) Maybe that’s why people started to drink coffee with milk. Milk neutralizes the unpleasant bitterness of coffee, while coffee inspires the sweetness of milk. The marriage of milk and coffee must be one of the greatest inventions in the coffee drinking history. The only problem (and critical problem) is that milk covers up the personalities of coffee!
Maybe it’s just me. I rather my girlfriend (if I had one...shame!) is born beautiful rather than made pretty. I love coffee as who she is and how she looks like, without milk or makeup, though I still have the flavored milk, latte, for my breakfast.

